Visual seduction plays an important role in customers’ in-store purchasing decisions. Glazes and decorations are therefore essential for differentiating bakery and patisserie products and converting passing interest into transaction.
What are the benefits of using Puratos Glazes?
Puratos Glazes offer a brilliant and practical enhancement for patisserie and bakery products. But our pastry glazes don’t just help to emphasize product colour, beauty and appeal; they also improve taste and texture while protecting and prolonging freshness.
Since 1990, when we invented and launched our Miroir product, we’ve been expanding our portfolio of glazes with innovations and developments designed to meet customer needs.
Die visuelle Verführung spielt eine wichtige Rolle bei der Kaufentscheidung der Konsumenten vor Ort in den Geschäften. Glasuren und Gele sind von großer Bedeutung wenn es um Differenzierung bei Bäckerei- und Konditoreiprodukten geht, denn sie tragen dazu bei, dass aus flüchtigem Interesse aktives Handeln wird.
